Now Is Too Late 2 Gerald R. Baron

ISBN: 9780615132037

Published: September 1st 2006

Paperback

256 pages


Description

Now Is Too Late 2  by  Gerald R. Baron

Now Is Too Late 2 by Gerald R. Baron
September 1st 2006 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 256 pages | ISBN: 9780615132037 | 7.53 Mb

Now Is Too Late 2 is your essential resource for todays era of instant news. The arrival of blogs and other instant news outlets have dramatically increased both the risks and opportunities for crisis communicators. With the potential of suchMoreNow Is Too Late 2 is your essential resource for todays era of instant news. The arrival of blogs and other instant news outlets have dramatically increased both the risks and opportunities for crisis communicators.

With the potential of such threats to your companys reputation developing at almost any time, you must be prepared. Barons advice? Be honest. Be instant. Be direct. In this completely revised and updated edition, Baron uses personal experience, along with contemporary case studies, such as hurricane Katrina and the Sago mine disaster.

Here you will observe organizations making the most of crisis management opportunities, and others falling flat on their faces, all to illustrate how important it is to deal head-on with threats to your companys brand value and reputation.



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