Do or Die Kokich, Clark

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Published: December 14th 2011

Kindle Edition


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Do or Die  by  Kokich, Clark

Do or Die by Kokich, Clark
December 14th 2011 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | | ISBN: | 7.21 Mb

From Clark Kokich, chairman of Razorfish (one of the leading digital agencies in the world), Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and startMoreFrom Clark Kokich, chairman of Razorfish (one of the leading digital agencies in the world), Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing.Do what?

Anything that helps, entertains, or makes it more of a pleasure to do business. Do or Die then goes on to give a prescription for getting your company organized to tackle this new kind of marketing.Do or Die includes eight case studies of brilliant examples of “doing” from enlightened marketers such as Nike, Coors, Virgin America, VW and Vail Resorts.You’ll also take a deep dive into Kokichs Doer’s Manifesto — these watchwords for organizations that need to realign their thinking in order to move from saying to doing:Stop asking the wrong questionsThe right ones are about making a better experienceFind the big idea (or keep looking)Flavor-of-the-month tactics are no substitutes for an ideaLook for ideas in all the wrong placesCreative thinking can come from anyoneQuit treating media as an afterthoughtMedia is now creative- creative is now mediaDon’t think in a straight lineLinear problem-solving just might be the problemGet everyone on the same side of the tableSilos are great for farms, not companiesEngage in risky behaviorFailure is the new mark of successKnow that you can’t knowIf you love uncertainty, you’ll love the future of marketingBe in charge of the pig, not the lipstickThe new chief marketing officer has a seat at the biggest table



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